That’s what makes the communication so difficult to do well - when the boss comes in and says “We’re doing great,” the workers all assume he means corporate profits, but corporate profits don’t attract good workers. Salary, benefits, and working conditions do. If the boss wants to make that point at a pep talk, he’s got to go on a long tangent about how competitive salaries are, how much vacation everyone gets, yada yada, and by the end of that, saying “and we can hire really good entry-level workers,” is kind of anticlimactic. I mean, who cares if this year’s new hires graduated with median 3.2 GPA vs just 3.0 5 years ago? Better just not to phrase it that way, even if it is a positive metric for both new and established workers.
That’s what makes the communication so difficult to do well - when the boss comes in and says “We’re doing great,” the workers all assume he means corporate profits, but corporate profits don’t attract good workers. Salary, benefits, and working conditions do. If the boss wants to make that point at a pep talk, he’s got to go on a long tangent about how competitive salaries are, how much vacation everyone gets, yada yada, and by the end of that, saying “and we can hire really good entry-level workers,” is kind of anticlimactic. I mean, who cares if this year’s new hires graduated with median 3.2 GPA vs just 3.0 5 years ago? Better just not to phrase it that way, even if it is a positive metric for both new and established workers.