I tried arguing along similar lines. Failed and fell flat on my face when it came to history. There’s so much chat history on WhatsApp for instance that without a way to port it all over to Signal, near impossible if that to bring people over.

New Shepard (of Blue Origin that dick shaped space flight in which Jeff Bezos took off for his first mission)

Calculated misery by Tim Wu explains a lot of this. Goes on to show how airlines and other industries as well. I think the paper was published in 2014.