I can’t remember what video I watched that talked about the unsustainabilty and likely the late stages of an ad revenue driven internet content model, and this situation reeks of that.
I don’t know what new paradigm might replace it if this is the case, but the current model feels like it’s absolutely failing.
I know, right? But I suppose their reasoning is that my ads are also blocked across the rest of their ecosystem, my subscription isn’t covering those losses.
Still though, a model that requires that customers look at something they don’t want to nor will engage with smells like failure.