There actually are updates to it as for the last three years Microsoft has continued to patch it under the commercial “Extended Security Update” program - that only ended in January 2023.
You just couldn’t get them as a home user without doing a lot of tweaking on your own.
So this is why they want that browser integrity stuff.
Without the integrity a change like this would be absolutely wonderful - my ad interests would be “FuckOff” and “Nothing”.