That’s because 99% of people don’t care, exactly the same as with Microsoft. Average person will understand why monopoly is bad when there’s only a single company that sells them gas and suddenly he has to pay $100 per gallon. With tech stuff they simply have no idea. It’s not like they were using IE and thinking ‘It would be so much better if this could pass Acid test’. With Chrome they don’t think ‘it would be nice if this could block youtube ads’ and don’t understand what Google controlling the internet really means. Even governments don’t care about it for the same reasons we do. We don’t like monopoly because of technology and standards. They don’t like it because it slows down economy.