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YouTube’s plan backfires, people are installing better ad blockers::People are installing and uninstalling ad blockers in record high numbers as a result of YouTube’s anti-ad blocking efforts.
I wouldn’t even call that backfiring. If those people were using ad block, how much were they contributing to YT anyway? Watching videos doesn’t get Google anything besides server costs unless they manage to sell an ad to that user. You could argue usage statistics help them, but they have no competition to way that against either so even that is moot.