Yeah, it’s a messed up position. It’s made more complicated by then being half right. People do often like having fewer choices. Making a streamlined OS that doesn’t allow them access to the kernel or crucial components, that they literally can’t break by accident, that is indeed an appealing feature to many. But it’s not appealing because they’re stupid, it’s appealing they’re rational.

This has always been Apple’s method, make everything intuitive, easy to use for anyone and their mother. And a big part of that is removing all the extra clutter from the interface, all the options users would rarely if ever use. This is also the contentious part, removing the advanced options that power users might want access to.

But at least initially, they understood that the reason for doing all this, their goal, was to make their products better. These days it seems like they’re less clear on that goal. The idea that they’re “dumbing down” their products and controlling everything because their users are too stupid, this is a new attitude, and it shows a misunderstanding of the principals their company was built on. Apple was only successful because they made very good products which were comfortable to use. They certainly never won popularity through competitive pricing or having the most powerful machines…

Personally, I think it’s a foolish move to be this controlling over their iOS ecosystem. This is really making the product inferior. Sideloading apps will not destroy their walled garden, it just gives power users the options they want. Apple should be afraid of losing more market share, they don’t have all that much to lose…