Isn’t the idea that if you advertise you will get more people looking at/downloading your app and therefore rank higher?
That is what advertising companies would like you to believe but the effect is nowhere near this drastic, otherwise they would be showing double-blind studies about the effectiveness of advertising to all their customers all the time.
That is what advertising companies would like you to believe but the effect is nowhere near this drastic, otherwise they would be showing double-blind studies about the effectiveness of advertising to all their customers all the time.
Maybe this article is intended for advertisers to convince them of the value.