Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with double serving ads earlier and now it is officially going to be allowed.
Every 100th page, there will be a small, “unobtrusive” ad near the bottom of the page. Just to cover rising publishing/paper costs. Then it will be every 50th page, 25th page. Then the ad will get bigger, little by little, until a full page advert is shown every few pages.
Just reinvented a magazine, I know but I could see it happening. The fact that we now have ads showing up in cars at red lights…