Sooner or later, everything old is new again.
We may be at this point in tech, where supposedly revolutionary products are becoming eerily similar to the previous offerings they were supposed to beat.
Take video streaming. In search of better profitability, Netflix, Disney, and other providers have been raising prices. The various bundles are now as annoyingly confusing as cable, and cost basically the same. Somehow, we’re also paying to watch ads. How did that happen?
Amazon Prime Video costs $9 a month and there are no ads. Oh, except when Thursday Night Football is on. Then there are loads of ads. And Amazon is discussing an ad-supported version of the Prime Video service, according to The Wall Street Journal. That won’t be free, I can assure you.
Paramount+ with Showtime costs $12 a month and the live TV part has commercials and a few other shows include “brief promotional interruptions,” according to the company. Translation: ads.
Streaming was supposed to be better and cheaper. I’m not sure that’s the case anymore. This NFL season, like previous years, I will record games on OTA linear TV using a TiVo box from about 2014. I’ll watch hours of action every weekend for free and I’ll watch no ads. Streaming can’t match that.
You can still stream without ads, but the cost of this is getting so high, and the bundling is so complex, that it’s getting as bad as cable — the technology that streaming was supposed to radically improve upon.
The Financial Times recently reported that a basket of the top US streaming services will cost $87 this fall, compared with $73 a year ago. The average cable TV package costs $83 a month, it noted. A 3-mile Uber ride that cost $51.69
A similar shift is happening in ride-hailing. Uber has been on a quest to become profitable, and it achieved that, based on one measure, in the most-recent quarter. Lyft is desperately trying to keep up. How are they doing this? Raising prices is one way.
Wired’s editor at large, Steven Levy, recently took a 2.95-mile Uber ride from downtown New York City to the West Side to meet Uber CEO Dara Khosrowshahi. When asked to estimate the cost of the ride, Khosrowshahi put it at $20. That turned out to be less than half the actual price of $51.69, including a tip for the driver.
“Oh my God. Wow,” the CEO said upon learning the cost.
I recently took a Lyft from Seattle-Tacoma International airport to a home in the city. It cost $66.69 with driver tip. As a test, I ordered a taxi for the return journey. Exact same distance, and the cab was stuck in traffic longer. The cost was $70 with a tip. So basically the same.
And the cab can be ordered with an app now that shows its location, just like Uber and Lyft. So what’s the revolutionary benefit here? The original vision was car sharing where anyone could pick anyone else up. Those disruptive benefits have steadily ebbed away through regulation, disputes with drivers over pay, and the recent push for profitability. Cloud promises are being broken
Finally, there’s the cloud, which promised cheaper and more secure computing for companies. There are massive benefits from flexibility here: You can switch your rented computing power on and off quickly depending on your needs. That’s a real advance.
The other main benefits — price and security — are looking shakier lately.
Salesforce, the leading provider of cloud marketing software, is increasing prices this month. The cost of the Microsoft 365 cloud productivity suite is rising, too, along with some Slack and Adobe cloud offerings, according to CIO magazine.
AWS is going to start charging customers for an IPv4 address, a crucial internet protocol. Even before this decision, AWS costs had become a major issue in corporate board rooms.
As a fast-growing startup, Snap bought into the cloud and decided not to build it’s own infrastructure. In the roughly five years since going public, the company has spent about $3 billion on cloud services from Google and AWS. These costs have been the second-biggest expense at Snap, behind employees.
“While cloud clearly delivers on its promise early on in a company’s journey, the pressure it puts on margins can start to outweigh the benefits, as a company scales and growth slows,” VC firm Andreessen Horowitz wrote in a blog. “There is a growing awareness of the long-term cost implications of cloud.”
Some companies, such as Dropbox, have even repatriated most of their IT workloads from the public cloud, saving millions of dollars, the VC firm noted.
What about security? Last month, Google, the third-largest cloud provider, started a pilot program where thousands of its employees are limited to using work computers that are not connected to the internet, according to CNBC.
The reason: Google is trying to reduce the risk of cyberattacks. If staff have computers disconnected from the internet, hackers can’t compromise these devices and gain access to sensitive user data and software code, CNBC reported.
So, cloud services connected to the internet are great for everyone, except Google? Not a great cloud sales pitch.
Did anyone actually expect anything else?
Capitalism will never cost less in the long term.
Honestly i thought the concept of Uber would work. I’m commuting and you are too so you give me a few bucks to go my way. It was supposed to be “Cash, grass, or ass” minus the grass and ass.
But then people started driving purely to get people to pay them and suddenly its a taxi service.
Uber would never have gotten venture capital if it didn’t promise a monopoly on taxis.
Oh of course. Half of the staff at any of these types of apps are looking for a huge sell out which requires bastardizing the concept. I just wish for once one of these apps would stay true to their original stated purpose. Ride Share means you’re going this way for a reason too, not just to be a taxi.
Left to its own ends it seems it will cost the same but have better margins concentrated into greater wealth for fewer people.
We need UBI, like, 5 centuries ago.
I mean, I like the idea but you don’t think greedflation will just jack up the price of things more once “we all have more money to spend”?
Exactly. Until we put either the heaviest lid on capitalism (never going to happen) or upend the system entirely, UBI will “drive inflation,” meaning we’ll still make the same (or probably somehow less) at our jobs while the UBI money literally just keeps everything at the same affordability. There is no world in which business doesn’t just go after that money. We saw very recently, with the flimsiest of excuses, capitalists will claim “inflation” while pocketing record profits. They’ll do the exact same if UBI is implemented without some massive changes to capitalism.
Burn it all down. Anyone that still has hopes for fixes that maintain the capitalist system are fooling themselves. We have no other options at this point. It’s either we do it now, or wait until capitalism and the devastating effects of climate change force our hand. At least if we do it now, at our own discretion, we might be able to throw the emergency-emergency brakes on climate change. Otherwise, companies and the capitalists that run them will absolutely watch us all fry from their self-sustaining pod homes that are built in the upper atmosphere to keep the temperature bearable and to stay above the devastating weather events. And they’ll do it without thinking twice.
The best solution would be to raise taxes for the richest, but considering the fact, that bullshit like big corps being allowed to lobby in the US is a thing, well… It is not going to be easy.
But raising taxes for the richest is a small band aid on a massively flawed system. It’d be like getting a second, even smaller bucket to bail water out of the titanic. After it’s broken in half.
There are so many incredibly serious problems that higher taxes for the wealthy wouldn’t fix. Liberals tend to cling to this option because it worked back in the 20th century. But capitalism has kept getting more and more “streamlined,” fucking over the working class more and more. Because the concept of endless growth has continued through multiple decades of massive changes to the game that only favored the wealthy, changes to the tax code being one that happened so long ago that it’s an entirely different concept at this point. Outsourcing, vertical integration, the explosion of invasive advertising, data mining, the explosion of privatization, the infestation of private money dictating policy, the infestation of private interests writing policy…this is a small list of the most visible things that have become so entrenched that a wealth tax would almost be nothing.
That money would get funneled right back into their pockets, even if they somehow let a wealth tax bill through—yeah, they LET a bill through. As you said, a massive stumbling block that only goes to show how deep this problem is.
Nope. People will focus on life hacking their way through surviving of fractions of UBI.
UBI is a freedom.
To dismiss it as something that will be immediately taken is how one finds themselves clinging to their shackles from comfort; pearl clutching them over the uncertainty of freedom.
You’d have thought it was obvious, but everyone I’ve ever met IRL thought they’d be cheaper forever.
I work in IT and I’ve been against the cloud for over a decade and I always got looks like I was crazy. We still have vendors pushing us to buy into the cloud, I’ll fight tooth and nail all the way. Unfortunately, a lot of vendors aren’t giving much of a choice anymore by making their services cloud only. We’ll have to start building custom applications soon to keep everything on-prem.
As a fellow IT person, Cloud is the same as any new Buzzword tech.
It’s an especially good fit for a handful of use cases, but the execs hear about it through whatever channels they frequent and think that it will solve a bunch of problems that dont exist.
Candles were once a significant cost. But lightbulbs are incredibly cheap.
Food used to take a whole day to acquire.
We have things that even royalty didn’t have before, like air conditioning, out-of-season food, international travel, etc.
Capitalism sucks for sure. But it has given society a few benefits, and sometimes things do get significantly cheaper long term (but I’m generally skeptical about which items will go that way)